Learn Digital Marketing

Facebook Ads Manager In this post, we will discuss how to create a sponsored ad on Facebook. Brands can use Facebook ads to increase the engagement their Facebook or Instagram pages/posts or to direct traffic to their website, app, stores, etc. These campaigns can result in good results if the target audience and the ad format, placement and media is selected properly.  One can create ads using Facebook ads manager which is similar to Google Adwords platform. Facebook ads manager is the central repository for creating and managing your ads and target audiences. Below is how the Ads manager page looks like.  As discussed in the last post, an ad campaign can have one or multiple objectives listed above. So the first step is to chose the objective for the ad. For the demonstration purpose, I have selected Traffic as the objective which is focused on driving traffic to my website, blog or app. Next, the campaign parameters need to be defined in terms of: (a) Traffi

Why brands choose to advertise on Facebook? As per Reuters, more than 5 million businesses are advertising with Facebook each month. This figure has grown from 3 million monthly advertisers in March, 2016. Facebook has emerged as a major challenger to Google’s monopoly in digital advertising. Facebook’s advertising revenues are 27 billion $, which is relatively smaller compared to Google’s 80 billion $. But Facebook seems to be catching up fast. Facebook had 1.86 billion active users across the globe as per the data released in September, 2016. More than 90% of these users access FB via mobile devices. They spend a significant amount of time going through the posts in their networks via the website and the app. Facebook can leverage the users’ demographic data, location, interests, life events, etc. to provide precise and targeted advertising from brands which are relevant to a specific user. These brands and products need not necessarily be the big corporations, but ev

Traditional Marketing Traditional channels have been used to promote products and brands for centuries. Companies spent millions on Print media, banners, signboards, radio jingles and TV commercials. These were the mass market channels which helped them reached the potential audience. During the 1900s, people spent a lot of time on these channels for entertainment. Hence, it made perfect sense for brands to fight for that prime time slot or front page advertisement.  But, the companies found it difficult to understand the effectiveness of their ads in these channels. Also, in case of traditional advertising, only a small portion of the total money spent helps you reach the target segment. For eg: If Apple want to give an ad for selling an iPhone, it would ideally wish to pay for that ad to be seen only by the affluent segment who can afford it. But that was not the case. The companies are charged a fixed amount for a TV slot or an newspaper ad regardless of how large or s