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Creating custom audiences for Facebook Ads - Part 1 In the last post, we discussed how to create ads using Facebook ads manager. We also discussed how to create a target audience for the ad. In this post, we will discuss how to customize these audiences. You may want to show an ad only to the people who visited your website, used your app, liked your page on Facebook or a part of your customer database. Facebook provides the options to customize the audiences as per the advertisers' requirements. (1) Lookalike Audience: Lookalike audience lets you create an audience similar to one interested in your products/services. You can chose the list of people who like a page you manage or a list from your CRM database, website visitors, app users, etc. This is an efficient method to ensure you that the audience you create is similar to those who already like your page or are your customer.  You can use it well for cross country ads. If you are selling a product in India and have a ...

Facebook Ads Manager In this post, we will discuss how to create a sponsored ad on Facebook. Brands can use Facebook ads to increase the engagement their Facebook or Instagram pages/posts or to direct traffic to their website, app, stores, etc. These campaigns can result in good results if the target audience and the ad format, placement and media is selected properly.  One can create ads using Facebook ads manager which is similar to Google Adwords platform. Facebook ads manager is the central repository for creating and managing your ads and target audiences. Below is how the Ads manager page looks like.  As discussed in the last post, an ad campaign can have one or multiple objectives listed above. So the first step is to chose the objective for the ad. For the demonstration purpose, I have selected Traffic as the objective which is focused on driving traffic to my website, blog or app. Next, the campaign parameters need to be defined in terms of: (...

Why brands choose to advertise on Facebook? As per Reuters, more than 5 million businesses are advertising with Facebook each month. This figure has grown from 3 million monthly advertisers in March, 2016. Facebook has emerged as a major challenger to Google’s monopoly in digital advertising. Facebook’s advertising revenues are 27 billion $, which is relatively smaller compared to Google’s 80 billion $. But Facebook seems to be catching up fast. Facebook had 1.86 billion active users across the globe as per the data released in September, 2016. More than 90% of these users access FB via mobile devices. They spend a significant amount of time going through the posts in their networks via the website and the app. Facebook can leverage the users’ demographic data, location, interests, life events, etc. to provide precise and targeted advertising from brands which are relevant to a specific user. These brands and products need not necessarily be the big corporations, but ev...