What is Digital Marketing and its channels ?
Traditional Marketing Traditional channels have been used to promote products and brands for centuries. Companies spent millions on Print media, banners, signboards, radio jingles and TV commercials. These were the mass market channels which helped them reached the potential audience. During the 1900s, people spent a lot of time on these channels for entertainment. Hence, it made perfect sense for brands to fight for that prime time slot or front page advertisement. But, the companies found it difficult to understand the effectiveness of their ads in these channels. Also, in case of traditional advertising, only a small portion of the total money spent helps you reach the target segment. For eg: If Apple want to give an ad for selling an iPhone, it would ideally wish to pay for that ad to be seen only by the affluent segment who can afford it. But that was not the case. The companies are charged a fixed amount for a TV slot or an newspaper ad regardless of how large ...