Learn Digital Marketing

Continuing from the last post, we will continue to see different customized audiences which can be created for better targeting Facebook users for your ads. In the last post, we saw how to target lookalike audience and your website visitors. In this post, we will discuss how to target FB users who are a part of customer database and users who engaged with your Facebook content. 1) Custom audience from my customer file: This type of custom audience is used to engage and target users who are existing customers and the company has a record of their details. In most cases, they are regular customers and the company wants to target them to show ads for new products, offers, etc. You can also use them as a source to create lookalike audiences since these are your best customers. Firstly, one needs to go to the Ads manager and select customer file when creating the audience. Select the option to chose a file or copy and paste the data. The screen below allows you to upl...

Creating custom audiences for Facebook Ads - Part 1 In the last post, we discussed how to create ads using Facebook ads manager. We also discussed how to create a target audience for the ad. In this post, we will discuss how to customize these audiences. You may want to show an ad only to the people who visited your website, used your app, liked your page on Facebook or a part of your customer database. Facebook provides the options to customize the audiences as per the advertisers' requirements. (1) Lookalike Audience: Lookalike audience lets you create an audience similar to one interested in your products/services. You can chose the list of people who like a page you manage or a list from your CRM database, website visitors, app users, etc. This is an efficient method to ensure you that the audience you create is similar to those who already like your page or are your customer.  You can use it well for cross country ads. If you are selling a product in India and have a ...

Why brands choose to advertise on Facebook? As per Reuters, more than 5 million businesses are advertising with Facebook each month. This figure has grown from 3 million monthly advertisers in March, 2016. Facebook has emerged as a major challenger to Google’s monopoly in digital advertising. Facebook’s advertising revenues are 27 billion $, which is relatively smaller compared to Google’s 80 billion $. But Facebook seems to be catching up fast. Facebook had 1.86 billion active users across the globe as per the data released in September, 2016. More than 90% of these users access FB via mobile devices. They spend a significant amount of time going through the posts in their networks via the website and the app. Facebook can leverage the users’ demographic data, location, interests, life events, etc. to provide precise and targeted advertising from brands which are relevant to a specific user. These brands and products need not necessarily be the big corporations, but ev...