Creating custom audiences for Facebook advertising - Part 2

Continuing from the last post, we will continue to see different customized audiences which can be created for better targeting Facebook users for your ads. In the last post, we saw how to target lookalike audience and your website visitors. In this post, we will discuss how to target FB users who are a part of customer database and users who engaged with your Facebook content. 1) Custom audience from my customer file: This type of custom audience is used to engage and target users who are existing customers and the company has a record of their details. In most cases, they are regular customers and the company wants to target them to show ads for new products, offers, etc. You can also use them as a source to create lookalike audiences since these are your best customers. Firstly, one needs to go to the Ads manager and select customer file when creating the audience. Select the option to chose a file or copy and paste the data. The screen below allows you to upl...