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Continuing from the last post, we will continue to see different customized audiences which can be created for better targeting Facebook users for your ads. In the last post, we saw how to target lookalike audience and your website visitors. In this post, we will discuss how to target FB users who are a part of customer database and users who engaged with your Facebook content. 1) Custom audience from my customer file: This type of custom audience is used to engage and target users who are existing customers and the company has a record of their details. In most cases, they are regular customers and the company wants to target them to show ads for new products, offers, etc. You can also use them as a source to create lookalike audiences since these are your best customers. Firstly, one needs to go to the Ads manager and select customer file when creating the audience. Select the option to chose a file or copy and paste the data. The screen below allows you to upl

Creating custom audiences for Facebook Ads - Part 1 In the last post, we discussed how to create ads using Facebook ads manager. We also discussed how to create a target audience for the ad. In this post, we will discuss how to customize these audiences. You may want to show an ad only to the people who visited your website, used your app, liked your page on Facebook or a part of your customer database. Facebook provides the options to customize the audiences as per the advertisers' requirements. (1) Lookalike Audience: Lookalike audience lets you create an audience similar to one interested in your products/services. You can chose the list of people who like a page you manage or a list from your CRM database, website visitors, app users, etc. This is an efficient method to ensure you that the audience you create is similar to those who already like your page or are your customer.  You can use it well for cross country ads. If you are selling a product in India and have a

Facebook Ads Manager In this post, we will discuss how to create a sponsored ad on Facebook. Brands can use Facebook ads to increase the engagement their Facebook or Instagram pages/posts or to direct traffic to their website, app, stores, etc. These campaigns can result in good results if the target audience and the ad format, placement and media is selected properly.  One can create ads using Facebook ads manager which is similar to Google Adwords platform. Facebook ads manager is the central repository for creating and managing your ads and target audiences. Below is how the Ads manager page looks like.  As discussed in the last post, an ad campaign can have one or multiple objectives listed above. So the first step is to chose the objective for the ad. For the demonstration purpose, I have selected Traffic as the objective which is focused on driving traffic to my website, blog or app. Next, the campaign parameters need to be defined in terms of: (a) Traffi